Toronto Santa Claus Parade

Toronto Santa Claus Parade

On November 15th, 2015, Fortress Real Developments was proudly being a part of The 111th Annual Toronto Santa Claus Parade as a sponsor. The Santa Claus Parade, a cherished Toronto tradition, has been spreading joy for over 100 years, and attracts more than a half-million people every year. In this year’s celebration, Fortress sponsored Three Little Pigs story float.

Inspired by The Three Little Pigs story, the float banner was designed based on the themes of building and development which were represented by the gingerbread man in the hard hat and cookies in the shapes of buildings, cranes and truck. The recap video was created to capture the parade highlights from Fortress’s float, and to thank their co-sponsors, volunteers and supporters of this event. Both the banner and video mainly use bright warm red — the traditional colour of Christmas, to arouse a feeling of happiness, Joy and celebration in the season of Christmas.

• Project Deliverables:

  Banner Illustration Design, Motion Graphics, Audio & Video Editing by Karen Yu

• Event:

  Toronto Santa Clause Parade — a cherished Toronto tradition as one of the oldest annual parades in the world and one of the biggest parade productions in North America.

• Event Attendance:

  More than a half million people attend the parade every year; 26 floats, 21 marching bands and thousands of costumed participants.

• Media Coverage:

  CTV, CBC, Toronto Stars, National Post, CP24…

• Official Website:

  Toronto Santa Claus Parade