Collision is North America’s fastest-growing tech conference. It was the first time that the conference was held outside of the U.S. Collision has grown to over 25,000 attendees, has become a crossroads for the world’s largest buyers and sellers of technology, alongside many of the world’s most disruptive emerging technology companies.
KPMG was the key conference’s sponsor, various event activations e.g. the gamified digital wall and tech trends social campaign, were taken to align their brand and people with the tech/digital innovation conversation in Canada, promote their Enterprise services to tech start-ups, and attract top tech talents, which well delivered an immersive and memorable experience to our audience and effectively generated leads. The tech trends social campaign that drove the tech conversation online created a buzz and highly boost up KPMG’s social engagements.
In this project, I led the event branding design from conceptualization, design creation to final production, collaborated with internal stakeholders, and liaised with external fabricators to ensure brand alignment, technical requirements, and timely completion of project deliverables.
Project Lead in all event branding design creatives (e.g. digital wall visuals, video/motion graphics, social memes & web ads, website page & email marketing creatives)